Launch your own tokens the Google way, using the Dutch Auction mechanism as the most transparent and fair means of raising funds for a project. We call it the Auction Based Coin Offering (ABCO). The Dutch Auction mechanism is useful for assets where the availability of the product is not limited, yet the price is non-deterministic. In 2019, the Algorand Foundation resorted to a Dutch Auction for their initial token sale. The sole objective was to bring in more transparency, decentralisation, and democracy to the entire process.